Our corporate visual identity

What do you think?
Unusual, self-willed, talked about. Our own corporate visual identity reflects who we are. Let’s be honest, some people don’t like it at all. Others absolutely love it and that says it all really. Whatever your opinion, you are sure to have one.

Our corporate visual identity was designed by Mevis & Van Deursen, a renowned agency that became well-known internationally with their designs for art books, corporate visual identity and posters. They also designed the visual identity of Museum Boijmans Van Beuningen and fashion designers Viktor & Rolf.

Playful, high-quality and dynamic
All these dots, lines, colours, circles and fonts… what do they mean? Well they reflect the following: 

• The playfulness stands for the fun we have at work.
• The different fonts stand for searching for the limits of the (im)possible and delivering high quality.
• The elements of variation, diversity, restlessness and continuation stand for our energy, dynamics and continuous development.
• The dots stand for… technical expertise. What is legible and what isn’t? We take things to the limit!
• The font family stands for recognisability. You can see it as a kind of Veenman family that stands out from thousands of others.
• In the end, what we would like to say is that Veenman is anything but boring.